AI Consultant & Product Manager

AI Consultant & Product Manager for Julian’s Vinyl

Taking a basic landing page to full ecommerce for vinyl records

stack of vinyl records on a brown shelf with black over the ear headphones leaning against them

Phase 1: Foundations & Storefront MVP (0 – 4 weeks)

Goal: Enable basic e-commerce capabilities with minimal setup.

  • Add a CMS or ecomm backend like OpenCart

  • Product catalog page: grid of vinyls w/ cover art, name, price

  • Product detail page: description, tracklist, audio preview (if available), “Add to Cart”

  • Inventory tracking (manual or plugin-based)

Focus: Fast path to first sale. Prioritize speed, minimal friction, and testing demand.

hand grabbing several vinyl records from a stack of many

Phase 2: Branding, UX & Merchandising (4 – 8 weeks)

Goal: Build trust, brand identity, and start telling a story.

  • Homepage redesign: add editorial, featured records, “about the shop”

  • Sort/filter by genre, decade, label

  • Mobile optimization

  • Light SEO optimization (metadata, clean URLs)

Focus: Conversion, trust, aesthetic. Make it feel like a real shop, not a hobby.

layers of vinyl records without their sleeves laid on the floor

Phase 3: Growth Features & Engagement (8 – 12 weeks)

Goal: Increase AOV, bring people back, and grow audience.

  • Account creation + order history

  • Email capture + newsletter integration

  • Related products (“you might like”)

  • Wishlist or save for later

Focus: Retention and lifetime value.

a pink and yellow vinyl record on top of different vinyl sleeves

Phase 4: Scale & Optimization (16+ weeks)

Goal: Operate at scale, improve margins, and gather insights.

  • Warehouse / fulfillment integration

  • Advanced analytics (e.g., Mixpanel, GA4 ecommerce, Hotjar)

  • Reviews / UGC for albums

  • Deep SEO content (e.g., artist profiles, genre history)

Focus: Operational efficiency and long-term growth.

Implementation Process: Managed a weekly release cadence, incorporating QA, canary testing, and iterative rollouts.

Challenges:

  • Redesigning While Navigating Dependencies: Managed the complexities of redesigning the home screen, which interacted with messaging, search, AI, contact center, and profile features.

  • Filling the Research Gap: Partnered with sales and customer success teams to collect user insights, ensuring a continuous feedback loop for product development.

Results: Boosted NPS by 17% with mobile updates that addressed key customer pain points.